Your bag is currently empty.

Total (Incl. tax)
See bag

Uncategorized categories





Community Team

Meet the founder – Martijn Jegerings

Written by Martijn Jegerings

In this picture: Martijn hiking up the Chrüz, Prättigau.
Chrüz, Switzerland

When you are born in one of the flattest places on earth, the passion for mountains doesn’t come naturally.

It was a Friday afternoon when my parents came to my school’s Carnival party. I had to leave early, because we had a ten hour drive ahead of us; my first ski trip.

Destination: Wattens, Tirol, Austria. 500 meters of slopes, 106 meters altitude difference and one t-bar lift were waiting for me. We slept in the guest room of an old farm. At only six years old, the snow had gotten to me and my family.

The year after we ‘upgraded’ to Lermoos, Tirol, Austria. 27.3 km of slopes and more than 1000 meters of altitude difference, almost right at the doorstep of Haus Alpenheim. The place we would come back to for another 20 years in a row.

In 2000, at the age of fourteen, I experienced one of the first lousy winters. The perfect excuse to trade my skis in for a snowboard.

I rented a snowboard with hard boot bindings to save some rental costs. With no budget left for lessons, I walked out of the rental shop and went straight up.

In this picture: Martijn with an obligatory powder selfie.

I asked a few snowboarders at the top for some tips (YouTube was still 5 years away) and stumbled my way down. A new passion was born.

At the same time, a group of Dutch hometown friends really got into snowboarding as well. Soon after, all our savings and income from working in bars and coding simple websites were spent on cheap night bus trips to the Alps and gear on

With shoe size 45, my first snowboard was a Nitro Magnum, with Burton Cartel bindings. Soon to be topped off with the first Airblaster jacket.

In the meanwhile, I graduated from university, while spending as much time as I could on the snow. A masters degree in Marketing Management landed me my first ‘normal’ job, which meant more money to spend on my passion.

Meeting my Swiss girlfriend in the years that followed, gave me the final push to leave my ‘normal’ job and I spent two full seasons in the mountains around Laax, Switzerland. This was the moment when I changed back to skiing.

Besides the many deep powders, my seventh (and last) position at the Dutch Freeski Championships must have been my personal highlight. The only benefit of being Dutch and having a passion for snow.

Back in the Netherlands, my passion for the snow sports forced me to stay ‘in the industry’, landing a job as Copywriter at Protest Sportswear. With a bit of luck, I got promoted to Head of Marketing a few months later.

My backcountry passion kept on growing, so I decided to start ski touring. Almost a year after my girlfriend had gone back to Switzerland, I got tired of the travelling back and forward.

So, in the summer of 2015, I decided to move to Bern, Switzerland. Bringing me back to my girlfriend and passion for the mountains.

Back in the mountains, after a ski tour to the Vilan, Switzerland, the classical ‘What if…’-moment hit me. A moment that later turned out to be the start of Open Wear.


What a nice story! Great inspiration to focus your energy and efforts in doing what you love
Prev story

Product — The explanation of The Open One

Next story

About us — How it all started – The Open One Kickstarter