Our Mission II

Our mission didn’t change, our fortitude did. 

We believe that the way we ride powder today determines if we can still ride powder tomorrow.

As a collective of passionate skiers and snowboarders, we are out to set a new transparent standard within the outerwear industry. We want to innovate and produce the best sustainable outerwear for all your mountain ventures. 

In recent years we have noticed that this road is not without fits and starts. With our touring experience we have learned not only to struggle for a nice descent, but also to enjoy the climb. Behind the scenes we have (mostly) enjoyed the experiences and learnings we have gone through, as we knew what we were doing it for. Every step was a step with a mission, and we are thrilled to be able to take the upcoming steps with you.

The newest outerwear is produced and we found new innovative partners to help us to make sustainable outerwear with the highest quality. Combining our high quality clothing, sustainable materials, ethical production and openness we fully believe that the next generations can enjoy our passion just like us! 

With your help, we can realize our mission to set a new transparent standard and sustainable future for the outerwear industry.

Together, we are Open Wear.