Community About us

Our Mission

Written by Martijn Jegerings

In this picture: 24/7 on top
Saas-Fee, Switzerland

We believe that the way we ride powder today determines if we can still ride powder tomorrow.

As a collective of passionate skiers and snowboarders, we are out to set a new transparent standard within the outerwear industry.

Combining high functionality with ethical production, sustainable materials and honesty. We design products that allow us to continue to ride powder.

Now, and in the future.

We’ll continuously be launching new innovative and sustainable outerwear. For all your mountain ventures. From arctic winter till spring.

With your help, we can create a transparent and sustainable future for the outerwear industry.

Together, we can save our passion for the generations to come.

Together, we are Open Wear.







Winter can also be a fun season. We should stop moaning about the cold and darkness and decide to embrace the best of it :)
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