“ The main goal: Build a platform to inspire and educate about sustainable ways to ride the mountain. ”
Below some words by the guys from Build in Amsterdam, explaining their process towards the new website.
The two biggest challenges for this project were creating a suitable, online brand identity and finding a way to communicate all the aspects of the brand, its products and community.
Step 1: Create brand identity + subtle redesign of the logo
Being a start-up, Open Wear still needed to fully develop it’s brand identity when they came to us. So, we started by devising a visual language. The new logo, font and colours are a big part of this. We worked on it with many designers and explored multiple art directions.
It took us some time to find the right tone of voice. Finally, this resulted in a very open, product-qualitative and community-driven design. On the other hand, it was important for us to not overdo the design to make it accessible for every rider.
Step 2: Design
With the new identity set, we had to focus on communicating all the different aspects of the brand. Open Wear has a lot to offer and even more to tell.
From a design point of view, it was a challenge to articulate the brand mission and identity, show and let people interact with the community, communicate the sustainable and highly qualitative products, show why it’s cheaper than comparable products and still keep a minimal aesthetic to keep the message simple.